SamHolloway

Sam Holloway is an Associate Professor of Strategy and Entrepreneurship at the University of Portland. Sam’s academic research includes studying the international craft beer industry. Sam is a featured speaker, regularly presenting his research at universities and beer industry conferences throughout the world. Based upon his research, Dr. Holloway launched CRAFTINGASTRATEGY.COM (CAS), a global online knowledge sharing community whose membership includes beer industry stakeholders on four continents. Built upon a knowledge base of over 150 graduate level business content pieces, CAS is used throughout the world at business schools and inside breweries to teach strategic thinking, leadership, and innovation.