How Can I Hold Onto Mindshare When I Am Not New? Brand Community Design, Development, and Wholesale Channel Relationships.

What strategies are out there to help me two or three years after launching my brewery? This critical window of time is when most craft breweries make an important decision of whether and with whom to develop a wholesale distribution relationship. The choices made at this important time affect your business model for the rest of your brewery's life. What strategies need to be in place before, during, and after this critical decision to ensure consumers understand your brand and to help wholesalers continue to feature your brands? Dr. Sam Holloway will discuss brand community design and development and also share several strategies that work to keep your brand featured and moving through a wholesaler's portfolio.